11.11 – A Global Shopping Phenomenon

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11.11 – A Global Shopping Phenomenon

What started off as a celebration for singles, 11.11 is now the biggest online sale in the world. In 2009, Alibaba launched its first shopping event that day and hit $7.8 million in value of goods sold.

Fast forward a decade, Alibaba had just logged US$857.6 million worth of purchases within the first minute!