Effects of Instagram hiding likes

SHARE:          

Effects of Instagram hiding likes

Most Instagram users were in a state of shock when Instagram CEO, Adam Mosseri announced in May that the app will be hiding the number of likes from followers. The intention was to promote a better way for users to engage with content and to make Instagram a safer place. While this has made it more difficult for brands to identify influencers, we’ve also started to see more creative content now that the pressure to receive the likes has been lifted.