Music, Data and Marketing
It’s that time of the year again for Spotify’s year-end wrap-ups! The streaming music platform uses a brilliant algorithm that collects data from users’ listening habits throughout the year and presents it in a tidy “Wrapped” list every December.
The list is a great marketing campaign as many Spotify users love sharing their individual “Wrapped” lists as a way to connect with others and see who among their friends shares their tastes. It’s also a great way for Spotify to leverage on social media sharing and get their brand out there.