Natural phenomenon marketing
Malaysia witnessed a rare annular solar eclipse around noon today and already, there have been some pretty amusing posts from brands on social media. Our favourite was MGAG’s play on words with the breath mints brand, Eclipse. Another notable mention is the local ice-cream chain, Inside Scoop, who noted the similarities between their logo and the eclipse and cheekily commented it “must be a sign”. When hopping on trends, it’s important to harness real-time marketing strategies smartly to not miss out on any once-in-a-lifetime opportunities!