DIALOG

How we changed an oil and gas company’s approach to recruitment.

DIALOG

How we changed an oil and gas company’s approach to recruitment.

DIALOG Group Berhad is a Malaysian company that has made its mark globally as an oil and gas service provider. Their rapid expansion as a business has pointed to one thing – a relentless spirit of exploration. See how we took this story and injected a recruitment angle.

The Brief

We were brought it in to define a unique value proposition for DIALOG and then articulate it through two deliverables: a corporate video and a recruitment video. But we challenged ourselves to give them a hybrid instead – a video that would highlight the company’s vision and achievements through the lens of their people who make it all happen.

Our Approach

We kicked off by conducting and filming a series of interviews with selected members of staff across different levels of seniority. By unearthing their unfiltered and unscripted stories, we were able to not only tell the company’s story, but relate to prospects who may be thinking of a career with DIALOG.

Establishing an anchor theme.

The process began with unearthing a core message for the brand to own. And considering the company’s rapid growth, one thing was clear – a spirit of exploration driving each of their pursuits.

Now, for the recruitment angle.

To inject a recruitment component to the video, we figured: who better to tell the company’s story than the very people behind all the work that goes on? To do this, we took an unorthodox approach to telling a corporate story through unscripted stories of selected members of staff across different units and levels of seniority.

Covering 1,200 acres in just 2 days.

Production spanned a total of 3 days. One day to shoot footage and interviews and another 2 at one of their biggest terminal facilities. The task was to cover footage across the facility’s entire 1,200 acres. This was a feat in itself considering we travelled light with a crew of only 3 videographers. This was our way of staying nimble throughout the shoot process and avoiding too much interference with the ongoing fieldworks on-site.

Outcome

Over

2000
enquiries

from prospective recruits
in just 1 year.

15,000
impressions

at trade events and recruitment events.

Outcome

Over

2000
enquiries

from prospective recruits
in just 1 year.

15,000
impressions

at trade events and recruitment events.