Global COVID-19 Index

How we co-developed a COVID-19 big data platform and ran a virtual launch amid a global pandemic.

Global COVID-19 Index

How we co-developed a COVID-19 big data platform and ran a virtual launch amid a global pandemic.

Data is crucial in the global fight against COVID-19 – but data sources are fragmented and altogether overwhelming. What can these numbers really tell us? How can it guide countries to make better decisions in managing the outbreak? See how we communicated big data from the Global COVID-19 Index through an intuitive online platform, and launched an immersive virtual event to a global audience during the pandemic.Visit the Global COVID-19 Index website at covid19.pemandu.org.

The Brief

The Global COVID-19 Index (GCI) was developed by PEMANDU Associates and Malaysia’s Ministry of Science, Technology and Innovation as an open science resource for the world on how technology and big data can innovate a global approach towards combatting the pandemic. With the urgency of the situation and the magnitude of its potential, COMMUNICATE was tasked to launch the GCI within one month of its conceptualisation and development. The launch would showcase the interactive GCI website for the very first time to a global audience that would include government leaders, policymakers, the private sector, academics, members of the health fraternity and the public.

Our Approach

Creating a global and future-forward visual identity.

The GCI aspires to be the world’s most holistic resource on COVID-19. At the heart of it is big data, the foundation of the future. Thus, the GCI’s visual identity must highlight its two most important elements: first that it is global, and second that it is engaging for the masses.
To do this, we created a visual identity anchored on minimalist design. This was applied from the minimalist logo, right down to the ‘dark mode’-esque microsite (reminiscent of a stock trading UI). The colour palette was predominantly made up of blue to reflect the credibility of the GCI’s data and analysis and yellow to represent the clarity that the GCI provides amid the noise and opinions on COVID-19.

An intuitive website that visualises big data to illustrate how the world is coping with COVID-19.

The GCI engine processes approximately 3,000 data points for 184 countries daily. To publish this as a global resource, the GCI had to be hosted on an online platform with an intuitive UI/UX made accessible for the masses. The challenge was to present the slew of metrics and data in a way that would be meaningful for governments to make informed decisions on handling COVID-19. To do this, we converted these data points into maps and graphs to illustrate the relative performance and trends of countries in coping with COVID-19, and the GCI’s recommendations for each. We also incorporated a comprehensive table with filters to assist with comparative analysis. Each of the 184 countries were given their own dedicated page to dive further into the country’s data –supplemented by a concise guide on the GCI methodology and how to interpret the data.

Virtual launch for a global audience in the time of pandemic.

With the threat of COVID-19, a traditional launch event was no longer feasible. But given the calibre of our speakers, panellists and guests, we didn’t want a run-of-the-mill Zoom call either. The question we asked ourselves was: how can we make a virtual event look like a physical event?

With the help of a green screen, we were able to create a virtual stage for our key participants (with social distancing observed, of course). To add dynamics, we used a multi-camera setup with an A/V mixing team to switch between cameras live.

The launch combined a live session with key speakers at the studio, together with international panellists joining in through video conferencing. To engage with our remote audience, this was followed by a live Q&A session. Best yet, the setup was conceptualised and executed in just one and a half weeks!

To promote the event, creative content was developed to be shared across our networks – through both social media as well as EDMs. These collaterals leveraged on the profile of our renowned speakers to gain more traction for the launch. Together with PEMANDU Associates, we secured over 1,000 direct participants from the public and private sector worldwide, as well as media coverage. The event was livestreamed across the GCI and affiliated social media platforms to reach a wider global audience.

Outcome

Attracted over

20,000
audiences

from over

20 countries

across all platforms for the launch.

Outcome

Attracted over

20,000
audiences

from over

20 countries

across all platforms for the launch.