KLK Oleo

How we made B2B communications engaging for a digital audience.

KLK Oleo

How we made B2B communications engaging for a digital audience.

KLK Oleo wanted to get their tocotrienol product, DavosLife E3 in the hearts and minds of retailers as well as pharmaceutical manufacturers. See how we used storytelling and motion graphics to create a compelling infographic on their product.

The Brief

The challenge to us was to make a highly technical piece of B2B communications relevant even to a B2C audience on the digital space through a single video.

Our Approach

To make the hard science stick, we told a story.

There’s a whole load of science behind why their product trumps the rest in the market. But we wanted to make sure that this would also make sense to the average Joe on the street. We did this by telling a story of two protagonists, each showing life before and after taking the supplement. This narrative was then interspersed with infographics on the science behind why DavosLife E3 tocotrienol supplements was more complete any other vitamin E in the market.

But we didn’t want to stop at B2B.

To bring the most value to KLK Oleo, we figured – why stop at addressing retailers and manufacturers? With that, we sought to make this a B2B video that would also bring value and education on a B2C level.

To do this, we presented the overall video through a quirky animation with a colour palette and design style that was relevant. In addition, attention was given to the copy and supers to make even the hard science easy to grasp.

Outcome

20% of people

educated on the benefits of tocotrienols.

Over

30,000
impressions

across 5 international trade shows.

Outcome

20% of people

educated on the benefits of tocotrienols.

Over

30,000
impressions

across 5 international trade shows.