Manulife

How a video motivated insurance agents to enter the industry’s elite league.

Manulife

How a video motivated insurance agents to enter the industry’s elite league.

The Million Dollar Round Table is a global association of top insurance professionals. See how we produced a video to not only spur on Manulife’s agents to get inducted into the league but also position Manulife as a global champion of MDRT.

The Brief

Manulife wanted a video that would inspire MDRT hopefuls to rise to the league. But at the same time, they wanted the video to position them as a brand synonymous with the global league.

Our Approach

We began by interviewing the agents.

Speaking to both people who had already achieved MDRT status as well as those in pursuit of it, we were able to draw out one commonality – a desire to ‘win’ in a highly competitive, yet supportive environment.

We then used these insights to develop a manifesto.

We developed a manifesto to unpack what this unique culture of winning meant for the agents of Manulife.

And to inspire the MDRT hopefuls, our video showed glimpses of the intense pursuits of 2 protagonists to rise to the league. These were interspersed by an underlying narrative of the 2 of them competing in an intense morning run.

Employing a sporting theme as a moniker for this winning spirit was a move to rally up Manulife’s high-energy agents.

We then used these insights to develop a manifesto.

We developed a manifesto to unpack what this unique culture of winning meant for the agents of Manulife.

And to inspire the MDRT hopefuls, our video showed glimpses of the intense pursuits of 2 protagonists to rise to the league. These were interspersed by an underlying narrative of the 2 of them competing in an intense morning run.

Employing a sporting theme as a moniker for this winning spirit was a move to rally up Manulife’s high-energy agents.

Outcome

A singular video to facilitate an increase in Manulife Malaysia’s MDRT presence.

Outcome

A singular video to facilitate an increase in Manulife Malaysia’s MDRT presence.