PEMANDU Associates

How a consulting firm’s website got a 2,600% increase in new visitors.

Management consulting is a profession shrouded in mystery. What do consultants actually do? Why do they get so little sleep? See how we used real storytelling across mediums – from business editorial to digital video content – to make PEMANDU Associates’ consulting work more relevant to prospective clients and candidates.

PEMANDU Associates

How a consulting firm’s website got a 2,600% increase in new visitors.

Management consulting is a profession shrouded in mystery. What do consultants actually do? Why do they get so little sleep? See how we used real storytelling across mediums – from business editorial to digital video content – to make PEMANDU Associates’ consulting work more relevant to prospective clients and candidates.

The Brief

PEMANDU Associates is a management consulting firm that focuses on both socio-economic and business transformation for governments and businesses across the globe. As the brand custodians for them, we were tasked to strategise and develop all their brand activities to boost awareness and widen their audience base.

Our Approach

A new look and feel that was corporate yet approachable.

In order to shake off the perception of the firm as a government arm, we introduced a corporate look and feel anchored on the company’s red. This was applied to all presentation decks and other stationary.

Repackaging their success stories through engaging marketing materials.

The firm has amassed a wealth of transformational success stories for both their public and private sector work. To better package these successes to their prospects, we developed two pieces of marketing materials for them.

The first was a corporate brochure that outlined their methodology, how it has been applied to bring transformation to their clients and finally, quirky stories of the people in the firm making it all happen.

Next came the project brochure which focused more on the projects that the firm has worked on. To make it an easier read for prospects, the case studies were presented in an infographic format with bold typography drawing the eye to key initiatives and outcomes.

Video content to demystify the work of management consultants.

PEMANDU Associates has worked with governments and organisations in over 10 countries. This has brought a wealth of experience to the fold. And with that, some great stories.

We saw an opportunity to start a video series called BFR (Big Fast Results) Untold highlighting not only the staggering outcomes of their engagements, but also the raw and unfiltered stories of learning and personal transformation that emerged from each project.

The videos took on a more candid approach to humanise the firm’s methodology, while provocative questions sparked content that would be more alluring and relatable to the digital audience.

Making transformation more relevant through fresh video and editorial content segments.

PEMANDU Associates is big on transformation. In order to position the brand as a thought leader in this area, we asked what transformation looked like, not just for its team of consultants, but for those beyond the walls of the office.

Making transformation more relevant through fresh video and editorial content segments.

PEMANDU Associates is big on transformation. In order to position the brand as a thought leader in this area, we asked what transformation looked like, not just for its team of consultants, but for those beyond the walls of the office.

Then, we gave the office a make-over, too.

To propagate the firm’s mantra of ‘Big Fast Results’, we brought the new look-and-feel and messaging to the walls of their headquarters.

Outcome

2600%

increase in new users to the website

Increased brand awareness leading to

73%

organic google searches on the firm