PNMB

How we repositioned Malaysia’s oldest printing giant.

Since its inception over a century ago, PNMB has remained Malaysia’s oldest and largest printing service provider. But not many were aware of their evolution story from national printer to total digital solutions provider. See how we developed new messaging for the brand through video and other marketing collaterals to position them as a trusted secured printing partner.

The Brief

To develop a corporate video, a corporate brochure as well as a marketing brochure that would reposition the company as an innovative solutions provider contending on a global scale.

Our Approach

We began by setting a key message anchored on their Unique Value Proposition.

Having identified their Unique Value Proposition, we distilled it into a key message of innovation, both on and off the page – a moniker for their total solutions ranging from general printing right down to their digital, cloud-based services. This was developed to cover three key things:

01   Introduce a singular theme
“Innovation both on the page. And off it”. This would immediately position PNMB as a company that does far more than General Printing alone.
02   Establish PNMB’s legacy
Not as something to look back on, but as a foundation for the future.
03   Inject relevance to viewers
We did this by showcasing not merely a list of services, but storytelling the benefits all the way down to the end consumer.
04   Celebrate the PNMB team
We did this by showcasing actual PNMB staff across all key deliverables.

We then developed a family of marketing materials to bring this key message to life.

01   A Corporate Video
To storytell the evolution story through the lens of the real impact it has made to its end-user.
02   A Corporate Brochure
A comprehensive corporate brochure that elaborated on how their spirit of innovation has birthed the key services they offer and shapes the working culture of PNMB. A whole new design language and messaging was used to make for a compelling read for prospective business partners.
03   A Marketing Brochure
This was an extension of the corporate brochure but with a focus on the exhaustive list of solutions they provide.

We wanted there to be a compelling reason to believe for prospective clients who picked up the book, so we crafted the messaging to show how each service could positively impact each part of a prospect’s value chain.

Outcome

A whole

new
proposition

for an old brand.

Improved
facilitation

of New Business efforts.

Outcome

A whole

new
proposition

for an old brand.

Improved
facilitation

of New Business efforts.