How we repositioned Malaysia’s oldest printing giant.
To develop a corporate video, a corporate brochure as well as a marketing brochure that would reposition the company as an innovative solutions provider contending on a global scale.
We began by setting a key message anchored on their Unique Value Proposition.
Having identified their Unique Value Proposition, we distilled it into a key message of innovation, both on and off the page – a moniker for their total solutions ranging from general printing right down to their digital, cloud-based services. This was developed to cover three key things:
|01||Introduce a singular theme|
|“Innovation both on the page. And off it”. This would immediately position PNMB as a company that does far more than General Printing alone.|
|02||Establish PNMB’s legacy|
|Not as something to look back on, but as a foundation for the future.|
|03||Inject relevance to viewers|
|We did this by showcasing not merely a list of services, but storytelling the benefits all the way down to the end consumer.|
|04||Celebrate the PNMB team|
|We did this by showcasing actual PNMB staff across all key deliverables.|
We then developed a family of marketing materials to bring this key message to life.
|01||A Corporate Video|
|To storytell the evolution story through the lens of the real impact it has made to its end-user.|
|02||A Corporate Brochure|
|A comprehensive corporate brochure that elaborated on how their spirit of innovation has birthed the key services they offer and shapes the working culture of PNMB. A whole new design language and messaging was used to make for a compelling read for prospective business partners.|
|03||A Marketing Brochure|
|This was an extension of the corporate brochure but with a focus on the exhaustive list of solutions they provide.
We wanted there to be a compelling reason to believe for prospective clients who picked up the book, so we crafted the messaging to show how each service could positively impact each part of a prospect’s value chain.
for an old brand.
of New Business efforts.
for an old brand.