PNMB
How we repositioned Malaysia’s oldest printing giant.
The Brief
To develop a corporate video, a corporate brochure as well as a marketing brochure that would reposition the company as an innovative solutions provider contending on a global scale.
Our Approach
We began by setting a key message anchored on their Unique Value Proposition.
Having identified their Unique Value Proposition, we distilled it into a key message of innovation, both on and off the page – a moniker for their total solutions ranging from general printing right down to their digital, cloud-based services. This was developed to cover three key things:
01 | Introduce a singular theme |
“Innovation both on the page. And off it”. This would immediately position PNMB as a company that does far more than General Printing alone. |
02 | Establish PNMB’s legacy |
Not as something to look back on, but as a foundation for the future. |
03 | Inject relevance to viewers |
We did this by showcasing not merely a list of services, but storytelling the benefits all the way down to the end consumer. |
04 | Celebrate the PNMB team |
We did this by showcasing actual PNMB staff across all key deliverables. |

We then developed a family of marketing materials to bring this key message to life.
01 | A Corporate Video |
To storytell the evolution story through the lens of the real impact it has made to its end-user. |
02 | A Corporate Brochure |
A comprehensive corporate brochure that elaborated on how their spirit of innovation has birthed the key services they offer and shapes the working culture of PNMB. A whole new design language and messaging was used to make for a compelling read for prospective business partners. |
03 | A Marketing Brochure |
This was an extension of the corporate brochure but with a focus on the exhaustive list of solutions they provide.
We wanted there to be a compelling reason to believe for prospective clients who picked up the book, so we crafted the messaging to show how each service could positively impact each part of a prospect’s value chain. |
Outcome
A whole
new
proposition
proposition
for an old brand.
Improved
facilitation
facilitation
of New Business efforts.

Outcome

A whole
new
proposition
proposition
for an old brand.
Improved
facilitation
facilitation