PEMANDU Associates
‘Love Consulting’ Digital Campaign

How a digital takeover boosted engagement for a consultancy by over 4000%.

PEMANDU Associates
‘Love Consulting’
Digital Campaign

How a digital takeover boosted engagement for a consultancy by over 4000%.

PEMANDU Associates is a management consulting firm that has built a reputation for delivering socio-economic and business transformation around the world. But beyond the work, they wanted to feature the more human stories of the consultants that make it all happen. See how we took over their digital platforms in the run-up to Valentine’s Day to show how sometimes, love can be the greatest tool to delivering hard results.

The Brief

Sometimes the best ideas don’t start with a client’s brief. This was an initiative from COMMUNICATE – a challenge to ourselves to completely takeover PEMANDU Associates’ digital platforms, both cosmetically and in terms of fresh content in the run-up to Valentine’s Day. The catch? Very little time (we had under 2 weeks to plan and launch). And very little resources (we did it with a team of 4.)

Our Approach

We developed a 4-day digital campaign we called #LoveConsulting.

Storytelling content on consulting through a non-consulting lens.

We kicked off the campaign by launching a series of raw and heart-warming narratives from the eyes of PEMANDU Associates’ staff members. These were told through both editorial and video content.

However, rather than centering on romantic love. Our stories touched on how family dynamics as well as close working relationships have been the driving force for many of their consultants to deliver meaningful results for their clients.

Replacing (temporarily) the brand’s corporate identity.

The #LoveConsulting mirror site didn’t stop at content. We went the whole mile, by completely taking over the aesthetics – which included a daring shift from the firm’s corporate red colour palette to a striking pink. This was also translated to all their social media pages to drive home a complete take-over.

Amplifying the love narrative. Far and wide.

The purpose for this exercise was to stir intrigue among a new audience outside of their existing target. So besides skewing our content to resonate with a wider audience, we also ran ads on social media with a new targeting strategy for this period to reach a new demographic.

Amplifying the love narrative. Far and wide.

The purpose for this exercise was to stir intrigue among a new audience outside of their existing target. So besides skewing our content to resonate with a wider audience, we also ran ads on social media with a new targeting strategy for this period to reach a new demographic.

Outcome

PEMANDU Associates’ website traffic increased by

285%

during campaign period.

Videos created for the campaign performed

144%

better than past videos.

Social media engagement increased immensely by

4233%

Outcome

PEMANDU Associates’ website traffic increased by

285%

during campaign period.

Videos created for the campaign performed

144%

better than past videos.

Social media engagement increased immensely by

4233%